Are you a professional photographer that needs to increase your social media presence to boost your business? Are you a semi pro or amateur photographer who wants to start making money or who is ready to start a photography business and become a full-time professional photographer? Learn how to market your photography and boost your photography brand with practical photography marketing tips and advertising advice. Marketing For Photographers is my new series of videos designed to help you navigate social media, build a great photography website, establish a solid pricing structure and build your photography business plan.
This video is about the social part of social media for photographers. Facebook marketing, Instagram Marketing and more.
By being social and participating in conversations and sharing knowledge I am able to increase my social currency. Social Currency is important because without it – you are just shouting and nobody is listening.
How do you build social currency for your photography business? Start with GREAT Photographs. That doesn’t mean that if you’re a beginner you can’t post… it simply means only post your best. There is nothing worse than the photographer that posts 20 images of the same shot. Only one of them is the best which means all of the others aren’t! So don’t post them.
Provide CONTENT and CONTEXT. It is not enough to just post an image. Tell a story. Give some background. Sell it! Don’t kid yourself into thinking that people actually care about your photography. If they aren’t the person in the photo – they don’t care about your photography unless you give them a reason to. If you are a portrait or wedding photographer, when you post the image, talk about how much fun you had with the subject, how wonderful the wedding was, or how thrilled you are that you had a chance to spend time with this wonderful person…. Comments like this make prospective customers think you are actually a nice person and would be fun to work with.
Be consistent. Post on a regular basis. I would encourage you to post a minimum of twice a week on every social media platform that you are involved with. It doesn’t always have to be pictures. It could be a cool quote, a link to an interesting article, it could be a short story about an experience or a thought that you had. If you are using social media to build your business this is extremely important and in the next video, I will give you some info on tools that will help you automatically generate content for your posts.
Social Engagement. Make sure you reply to all comments and messages. Start conversations. Ask for opinions and feedback. I try to respond to every single comment someone leaves me on Facebook, Twitter or Instagram. At a minimum, I am sure to like the comment. Here on YouTube, I respond with a comment on each and every comment that is left on my videos.
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I hope you will join me every Thursday at 6:30pm ET for a Marketing Episode of TogChat. A full hour and a half dedicated to marketing for photographers. Each week includes a full website review and marketing plan for a photographer.
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