Your home page is the queen bee of your website. (Free class materials at http://bit.ly/1GrR8YZ). You should carefully consider each and every keyword, word, phrase, sentence, etc. on your home page. You should write your home page TITLE tag and META DESCRIPTION tag like they are poetry. You should architect everything that is ‘one click’ from your home page to landing pages as critical signals to Google about what your page is about. And you should have images on your home page with the ALT attribute defined. In this video, we’ll compare home pages in the insurance industry as we do an SEO Home Page Audit. Let’s get started!