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Moz did a study. They interviewed SEO experts.
And you know what they said was the number one factor that impacts your Google rankings?
But unique links are tough to build. So how are you going to create them?
Today I’m going to share with you how I built over 23,000 unique links to neilpatel.com. And what’s impressive about this is neilpatel.com is purely marketing-related.
If I can convince other marketers to link to me, you can build links using the same exact tactics.
So let’s break down how I built over 23,000 unique backlinks.
Go to BuzzSumo. Type in a keyword related to your industry. It’ll show you all the popular articles based on social shares.
Take the articles that are in-depth and list-based and break down things step by step, and then create an infographic with that same information.
You can spice it up, add your own data to it, but, hey, the content is all right there in front of you.
When you create this infographic, you need to cite the source that you got all your information from this specific website, but it’ll go viral.
Why? Because most people would rather look at an image than read thousands and thousands of words of text.
Use Infogram or Canva to help build your infographic, or you can use Dribbble, dribbble.com to hire a designer.
If you’re going to pay a designer, it doesn’t cost more than 500 bucks.
Now that you created an infographic, what you need to know is this: an infographic has to be super visual.
If it’s data-rich, that’s great. But if it has a ton of colors and is hard to look at, that’s bad.
If your steps don’t flow in a smooth pattern, that’s bad.
Once your infographic is up and running, add an embed code so other people can take that infographic and put it on their website.
If they put it on their website, what does it do? It links back to yours.
If you don’t know how to create embed code, use a plugin on WordPress called WP Embed Code Generator, and that’ll just create the embed code for you so then that way people can just copy and paste and slap your infographic on their website.
Now that you got that infographic up on your website and people can embed it so that’ll create backlinks, you need to get traffic to your site.
If you don’t get traffic, no one’s going to embed it.
I want you to go back to BuzzSumo and find that article that had all those shares.
Click on View Shares, and that’ll break down every single person that shared that article on Twitter.
You want to email ’em, “Hey John; I noticed you shared this article on Twitter “called 101 Ways to Boost Your Traffic by author Neil Patel. “I have a similar infographic “that breaks down those points in a visual fashion. “Cheers, David.”
Now that you’re sending out these emails, you’re going to get a lot of responses, people being like, “Yes, I want to see it.”
Not only will they share it, but a lot of them will embed it.
Now, the next thing you want to do is go to Ahrefs, ahrefs.com. Put in that competitor article and see every single person who links to them and email them.
It’s that simple.
And then once you have the audience, you want to create more amazing content, and I love using the Skyscraper Technique which Brian Dean invented.
Go to BuzzSumo again, you type in keywords, and you’re looking for articles like 10 Ways to Double Your Search Engine Traffic, and you want to write more thorough articles, like 101 Ways to Double Your Search Engine Traffic.
You click on the View Shares. You hit up each of those people using an email.
You get them to share your articles. And then, boom, you’ll get more traffic, more backlinks, and it’ll keep rolling in and create this snowball effect.
You also want to do the same thing with Ahrefs. You go, type in your competitor URL, and you’ll see all the people who link to them and which articles get the most links.
Write better versions of those articles and then email them again with the same email template and asking them to link to you. By doing those things, you’ll get a ton of links.
Now, as you get this traffic coming to your website, you need to use a tool called Hello Bar.
Hello Bar makes it simple to collect emails, just like how I collect emails on neilpatel.com with my exit pop-up.
Now, when you’re collecting all these emails, what ends up happening is when you publish a new blog post, you can email all these people letting them know about your latest blog post.
They’ll come back to your website, they’re more likely to share it, more likely to read it, and more likely to link back to you.
Your email subscribers are your most loyal readers, so make sure no matter what you’re collecting emails.