Google is continually changing their algorithm. So how can you increase your rankings and keep up to date with Google’s changes?
Well, through SEO experiments. It’s the easiest way to see what works and what doesn’t.
First, you shouldn’t do more than one SEO experiment at a time. If you do multiple experiments at once, you may not know what is working or hurt your rankings.
Secondly, you need to give it time. When you run an experiment, give it a few weeks to see if it is working or not.
You can do this by logging into Google Search Console and see if your rankings, clicks, and impressions are increasing. If they are great. That means your experiment was a success.
Lastly, a lot of your experiments will go wrong. I have run a few experiments that tanked my traffic. For example, I accidentally redirected Google’s search bot and my search traffic tanked.
When something doesn’t work right away, revert the changes ASAP. Then log into Search Console and have Google re-index your site. Within a few weeks, things should bounce back.