Did you know that 95% of companies that have a code of values don’t even use them?
In this video, I interview an absolutely remarkable person, Dina Dwyer-Owens, who is the co-chair of the Dwyer Group, which has 1700 franchises in eight countries.
In this interview you’ll learn:
* Why core values are the core foundation for business profits.
* The fundamental key to success in business and life.
* Ways leaders earn respect from their employees.
* The key element to building trust and building your brand with trust.
…and much more!
Her book Values, Inc. invites a movement to live right and do right in business and in life for a world in need of direction. That direction shouldn’t just be framed and hung on a wall. Put those values into action, bring those values to life, take a stand and make a difference. The rewards are too great to ignore.
I highly recommend her book, and you can get it here: http://www.amazon.com/Values-Inc-Incorporating-Business-Change/dp/1942611056
Dina notified us that she learned recently that her companies no longer conduct annual franchisee surveys in regard to the code of values; they are done periodically.
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Transcript here: http://budurl.com/fp72