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SEO – Search Engine Optimization

February 19, 2015 by John Corder

Info

Level: Intermediate
Presenter: Eli the Computer Guy
Date Created: March 12, 2010
Length of Class: 60 Minutes
Tracks

Web Marketing
Prerequisites

Proficiency Creating Websites
Purpose of Class

This class teaches students how to design their websites so that they achieve higher Google Page Rank.
Topics Covered

Why Google Matters
What is SEO
Sitemaps
Backlinks
Page Speed
Internal Links
Google Web Master Tools
Class Notes

Introduction
SEO — Search Engine Optimization — Means building your website so that Google’s robots can understand it easier
Good SEO translates to free advertising on Google
Only Google really matters… Yearly traffic for EliTheComputerGuy.com = Google 18,475, Yahoo 321, Bing 287
What you should have
Analytics
Google Webmaster tools
Local Business Center
About content
Create Content that regular people like
Write as much TEXT as possible
Google does not understand Flash/Pictures/Videos
XML Site Maps
Tell robots what is important on your site
Can be created by hand, using a script, or automatically
Backlinks
One way links to your site from other sites
The more prominent the site the more significant the backlink is
Page Speed
The speed which your pages load will be counted towards Page Rank soon.
Internal Links
Do not use relative links
Page titles matter
WordPress is allows you to do SEO automatically and easily
Resources

Google Web Master Tools
Google Business Local
XML-Sitemaps.com — Automatically Creates Sitemaps
Google Web Master Channel

25

Filed Under: seo

Comments

  1. Jorge Fernandez says

    March 8, 2014 at 10:23 pm

    SEO INMATE! HAHAHA AWESOME!

  2. Chris Kriel says

    May 28, 2014 at 1:02 am

    Eli, I figure this post seriously needs to be reviewed in the light of all
    the Google ninja animals since you did this. I watch quite a bit of your
    stuff. It would be nice to get a no nonsense update on the best SEO
    practices under the new Google monster Zoo. Figure in a way Google has
    cooked its goose. Notice a lot of SEO gurus are looking at ways to do
    promotion which does not include Google. Unfortunately we are stuck with
    this monster. I notice that I am starting to use other search engines as
    they are giving better search results. Google now only promotes the Big
    companies and the little guys and Cottage industry have to buy adds to rank
    mostly. I have very little faith in SEO currently. Figure it is pretty
    unstable (as far as SEO goes, no clear policy – just dictatorship) and a
    waste of time. Social media campaigns are more stable and possibly more
    rewarding. It would be interesting to hear your valued take on all this.

  3. Pete Emmert says

    June 7, 2014 at 2:47 pm

    Hell Eli, your my new best friend. I am trying to get an affiliate sales
    website off the ground, I feel I am close. I wonder if I ca get you to
    clarify for me, the defference between a “follow” link versus a “no follow”
    link… how do I tell one from another? I suspect that the “sharing URL”
    listed in “edit” (WP) page side is the one I use? Thank you so much for
    sharing your knowledge!

  4. Charles T says

    June 14, 2014 at 8:01 pm

    Is this SEO from prison? 

  5. Will Prat says

    June 16, 2014 at 5:01 pm

    What is the difference between Rich Snippet and Meta Description? I thought
    Meta Description was the information shown on google??? I am confused.

  6. Sunnyvale SEO says

    June 18, 2014 at 4:59 pm

    can apply these same techniques to my weebly site as well. new to SEO and
    having fun.

  7. Adelaide SEO says

    July 6, 2014 at 2:12 am

    Thanks for sharing SEO information.

  8. ooper1usa says

    July 20, 2014 at 12:47 am

    Eli, you are now my favorite, not only in this area but all things
    computer. Your audience needs to be updated a little bit and watch out for
    Penguin. I have heard of a lot of companies that went bankrupt because of
    it. This information I found my help:
    http://www.highqualitywriting.com/articles/how-to-avoid-a-penguin-penalty/

  9. whitehatworlds.com says

    September 25, 2014 at 3:57 am

    +Jodsr Apelli SEO is the process of improving the visibility of a website
    on organic search engine result pages, by incorporating search engine
    friendly elements into a website. A successful search engine optimization
    campaign will have, as part of the improvements, carefully select,
    relevant, keywords which the on-page optimization will be designed to make
    prominent for search engine algorithms.

  10. AlkoSpace Inc says

    September 27, 2014 at 5:19 pm

    Thank you for the info Eli

  11. Magiuru Catalin says

    October 7, 2014 at 11:07 am

    The quickest way to get top rank of google is by making use of this seo
    strategy *SPEEDRANKSEO. COM*

  12. Aussie Biz Reviews says

    November 11, 2014 at 11:45 pm

    Interesting tip in terms of XML site map. Thanks.

  13. Andrew Dawson says

    December 5, 2014 at 5:14 am

    Research into SEO…https://www.youtube.com/watch?v=kIhe7nFcbUg

  14. Sandeep Banerjee says

    December 7, 2014 at 4:59 am

    Very helpful thnx sir.

  15. SEO In Los Angeles says

    December 24, 2014 at 9:51 am

    if somebody watches this video it doesn’t look at the date, they could get
    in some real trouble

  16. TheComputerScientist says

    December 27, 2014 at 11:19 pm

    Well what about businesses that run completely online? How does Google
    Local Business Center help them? What alternatives are there? Those
    businesses need to increase their search rankings for all areas. It doesn’t
    do a business any good to get increases in local areas, when they don’t
    actually have a physical location.

  17. TheComputerScientist says

    December 28, 2014 at 12:05 am

    Thumbs down for calling the viewers a moron. 57:17

  18. Adam Knaggs says

    December 29, 2014 at 5:13 pm

    well stated. Moreover I would like to say that I am a marketer and I
    utilize youtube to get web traffic, and this specific video has been very
    useful for me. thank you. go to my channel on youtube and learn more about
    what you can do to *increase traffic* to your site. take care

  19. Junaid q says

    January 7, 2015 at 12:55 am

    Beautiful educational tutorial, many thanks
    God Bless You Sir

  20. Thrifting Coleman says

    January 8, 2015 at 5:14 am

    Good info

  21. Larrys mlmtips says

    January 9, 2015 at 10:33 am

    You performed an amazing video recording about this selected issue. Really
    helpful video and this supports a whole lot. Thanks for sharing!

  22. kuton says

    January 14, 2015 at 12:09 am

    OMG you look like a prisoner!

  23. SEO ANTWERPEN says

    February 9, 2015 at 3:53 am

    Good tutorial, thx

  24. neoblackcyptron says

    February 9, 2015 at 5:58 pm

    Man you look like a prophet.

  25. Dallas SEO Agency says

    February 18, 2015 at 2:08 pm

    This is really great information. Great examples and explanations of the
    terminology. Thanks for sharing your knowledge with us.

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