Learn more advanced YouTube SEO strategies here: http://backlinko.com/how-to-rank-youtube-videos
It’s no secret that YouTube is one of the most-used search engines online. In fact, YouTube gets more searches than all of the other major search engines (like Ask.com and Bing) put together.
That’s not to mention the millions of people that can see your video from “Related Videos” and other in-YouTube features. The key to getting traffic from YouTube is to leverage Video SEO. Although optimizing a webpage and a video have a lot in common, there are a lot of important differences.
Here’s how to rank videos by optimizing your videos with video SEO in mind.
First, you need to choose the right keywords for your video. This is massively important. Just like any page, your video needs to contain keywords that people actually search for online (you can easily find search volume information using the Google Keyword Planner Tool).
One you’ve found a keyword, you want to plan out your video script around that keyword. Just say the keyword a few times in your video and make sure the video is compelling so that people will watch it all the way through (audience retention is HUGE for YouTube SEO). That shows YouTube that you’ve uploaded a quality video.
Once you have an awesome video ready to go, upload it. Make sure your video title contains your target keyword…preferably at the very beginning of your title. Also write a long 200-400 word description that describes what your video is all about. That description should contain your target keyword at least twice.
Finally, get people to view your video. You can share it with your email subscribers, tweet it out or email people you do business with. The most important thing is that they watch as much of the video as possible.
So that’s all for my YouTube SEO tutorial. If you want more actionable videos like this, subscribe to my channel: https://www.youtube.com/backlinko